Spotlight

Member Engagement Summit Kicks off in Raleigh

More than 120 co-op leaders from 12 states traveled to Raleigh for this week’s TSE Services Member Engagement Summit hosted by North Carolina’s Electric Cooperatives. The summit is being held today through Friday, Sept. 22, at the Renaissance Raleigh North Hills Hotel.

This year’s meeting highlights best practices among best-in-class electric cooperatives, focusing on opportunities for networking and collaboration.

“The days of ‘one size fits all’ member engagement are over,” said Scott Saff, Manager of Research Services at TSE Services. “This year’s summit agenda highlights digital and generational communication tactics useful in implementing effective member engagement strategies across diverse member segments.”

Co-op employees traveled from 12 states to attend this year’s summit.

Sessions include an overview of results from the National Survey on the Cooperative Difference; a presentation on managing generational divides in the workplace; panel discussions on using online and digital tools to engage members featuring representatives from Piedmont Electric, Pee Dee Electric, South River EMC and Southside EC (Va.); a panel discussion on leading through strategy execution featuring speakers from Roanoke Electric Cooperative and EnergyUnited; and a Youth Tour participant panel discussion.

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